Top 5 Beauty Retail Apps on iOS in Nigeria - Q1 2024

The beauty retail app market in Nigeria saw varied performance among the top 5 apps on iOS during the first quarter of 2024. Here’s a closer look at their weekly downloads and trends, based on data from Sensor Tower.

Oriflame showed fluctuating weekly downloads throughout the quarter. Starting at 273 downloads in the first week of January, the app saw a peak of 439 downloads in the second week and then experienced a general decline, ending the quarter with 208 downloads in the final week of March.

Beauty Hut began the quarter with modest downloads, starting at 14 in the first week of January. The app saw significant growth mid-quarter, peaking at 128 downloads in the second week of February. Although there were some fluctuations, it ended Q1 with 56 downloads.

娜拉美妆 entered the quarter later, with its first recorded downloads in the second week of March at 52. The app experienced a growth trend, reaching 119 downloads in the third week and slightly tapering to 116 downloads by the final week of March.

StyleKorean had a slow start with only 2 downloads in the first week of January. It saw a peak of 35 downloads in the first week of March but generally maintained low download figures, closing the quarter with 19 downloads.

سيليا | Celia had an inconsistent performance throughout Q1. The app started with 16 downloads in the first week of January, peaked at 32 downloads in the last week of January, but saw a significant drop, ending the quarter with just 1 download in the final week of March.

For more detailed insights and data, visit Sensor Tower.